What is GravIT’s process?
1. Understand Your Business
What are your core products or services on offer. Are you targeting B2C or B2B customers? They are both very different. What is your customer lifetime value? Will customers purchase once, or over and over?
2. Understand Your Customers
Who are the customers you are targeting, what geographical location are they in..
Using the Google Keyword Planner, we will discover how your ideal customers are looking for you. For example: what keywords are they using in Google.
Every business is in a different industry and has different characteristics, therefore they need to have a tailored SEO strategy. After gaining an understanding of your business and customers, our team will develop a 6 month SEO strategy plan. This will include monthly milestones to ensure everything is on track.
At GravIT, we only use white-hat SEO techniques. That means we follow all of Google’s rules. This means that making your website show up in the search results does take longer, but they should stay there forever once they do. Many SEO agencies use black-hat methods, which break Google’s rules, and once they find out, they will blacklist your website, causing you to lose all your new business overnight. This can be devastating for small businesses, and why we only use white hat methods.
We live by the mantra of ‘what gets measured gets managed’ – so each month, we will closely monitor how your website is performing. This includes number of visitors, inquiries and identifying any possible problems or new opportunities that become apparent.